Why aren’t brands using Google’s augmented reality wrapper?

[ad_1] I’m baffled by why so few brands seem to be using Google’s new AR wrapper. It’s a landmark product that allows both Apple (.usdz) and Android (.glb) augmented reality models to be inserted into a website via a single line of code. My team is using it for clients as we speak. But we […]

Improving Brand Awareness: A Guide for Brands

[ad_1] There are some brands that have become so ingrained in global culture that they’ve entered into the modern lexicon: “Kleenex”, for example, has entirely replaced the word for tissue in a number of languages. This phenomenon is an offshoot of brand awareness, and it’s the goal of many advertising efforts. Indeed, not all marketing […]