Apple’s ‘slofie’ is its most pointless ‘innovation’ since Animoji

[ad_1] That declarative statement of unambiguous triumph was issued by Tim Cook at today’s Apple event   held in the company’s Steve Jobs Theater. The CEO was heaping praise on his underlings’ role in bringing the various products and services presented onstage to market — a feat which, in his mind, would surely be the crowning […]

The iPhone and Apple’s Services Strategy – Stratechery by Ben Thompson

[ad_1] Editor’s Note: Stratechery was referenced in yesterday’s keynote. I had no knowledge of or awareness of this reference, and have no relationship with Apple, up-to-and-including not owning their stock individually, as explained in my ethics policy. It is the normal course for Apple events to come and go and people to complain about how […]

Apple’s version of Tile trackers will utilize augmented reality

[ad_1] With less than two weeks until Apple’s big iPhone launch, we’re still finding out new details about what the company might show off.  One rumored product sounds very useful: a new Bluetooth tracking accessory meant to help you keep track of lost items. The gadget, essentially Apple’s version of the popular Tile trackers, has […]

Apple’s former Siri chief jumps to Microsoft; Halo Infinite creative director departs – 10minmail

[ad_1] Microsoft CEO Satya Nadella at the 2019 Microsoft Build conference. (10minmail Photo / Kevin Lisota) — Bill Stasior, the former head of Apple’s Siri digital assistant product, is heading to Microsoft in the latest example of tech giants dueling for top AI talent. In a twist, Stasior won’t be working on Microsoft’s Cortana assistant, […]

Who’da thunk? Smartphone ‘failure’ Microsoft now has the top free app and paid game on Apple’s iOS – 10minmail

[ad_1] Microsoft’s Mixer game streaming platform and Minecraft mobile game are both currently atop two key charts on Apple’s mobile platform. (Screenshots Via iOS App Store) It wasn’t long ago that Microsoft was spending billions of dollars to write off the major acquisition of Nokia, and retreat from the smartphone business. Since then, the tech […]

New Microsoft ad touts Surface Laptop 2, roasts Apple’s MacBook – 10minmail

[ad_1] Mac vs. PC is alive. The geeky advertising rivalry between Microsoft and Apple reignited Wednesday after Microsoft put out a new ad that uses a guy named Mackenzie Book — a.k.a. Mac Book — to talk about why the company’s Surface Pro 2 laptop is better than Apple’s MacBook Air. “So Mac, which laptop […]