SoulCycle attempts to distance itself from Trump-supporting owner with new initiative

[ad_1] The SoulCycle team is pedaling furiously to combat the backlash it has faced after the public learned that one of its investors is a prominent Trump supporter. Billionaire Stephen Ross is the chairman and majority owner of the Related Companies, which has several subsidiaries including Equinox Fitness, which is the parent company of SoulCycle. […]

Ditching SoulCycle and Equinox? Here’s how to build a home gym.

[ad_1] If you’ve decided to cancel your Equinox membership, or ditch SoulCycle classes following the news that Stephen Ross is planning to hold a fundraising event in support of President Donald Trump, then we’d like to suggest an alternative.  Work. Out. At. Home. Both Equinox and SoulCycle issued statements disavowing the event in attempts to […]