Why aren’t brands using Google’s augmented reality wrapper?

[ad_1] I’m baffled by why so few brands seem to be using Google’s new AR wrapper. It’s a landmark product that allows both Apple (.usdz) and Android (.glb) augmented reality models to be inserted into a website via a single line of code. My team is using it for clients as we speak. But we […]

Studio216 pivots into mixed reality startup, raises $1.1M and looks to build off Microsoft partnership – 10minmail

[ad_1] Altoura CTO Bharat Ahluwalia; CEO Jamie Fleming; and COO Charlie Choo. (Altoura Photo) Jamie Fleming launched studio216 in 2005 and helped build the digital content agency for more than a decade. But after the recent acquisition of a Seattle mixed reality startup called Z-Axon, the firm has pivoted over the past 18 months into […]

Apple’s version of Tile trackers will utilize augmented reality

[ad_1] With less than two weeks until Apple’s big iPhone launch, we’re still finding out new details about what the company might show off.  One rumored product sounds very useful: a new Bluetooth tracking accessory meant to help you keep track of lost items. The gadget, essentially Apple’s version of the popular Tile trackers, has […]